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Ayzenberg Group, which is one of the largest advertising agency providers on the US West Coast, is now expanding its services and acquiring offices in London, partnering with the brand design firm, Holmes & Marchant. This is the company’s first expansion outside the US, and it is moving to London too meet – and take advantage of – the growing demand that we have seen coming from the TMT sector, especially with regards to the inevitable branding and marketing opportunities arising within the social media sector.
Ayzenberg Group is to locate its offices within the current demise of Holmes & Marchant, thus allowing both companies to work together and to combine their areas of expertise.
Ayzenberg Group focuses in particular on providing strategy, brand identity and broadcast services as well as media planning and buying, while Holmes & Marchant are experts who will complement Ayzenberg’s skill-set with over 40 years of experience and their own take on brand innovation, packaging design, brand identity and strategic planning.
The US company has built up a respectable reputation over the last two decades, producing the media campaigns for the likes of Sony, Yahoo, Warner Bros., and Microsoft. By partnering with Homes & Marchant, it will be able to take advantage of the UK market place and will hope to tap into similarly high-profile companies over here.
Eugene O’Sullivan, of Morgan Pryce, comments, “I think we will see more and more of these kinds of cross-Atlantic arrangements in the future. Companies that would formerly have seen each other as competitors are realising that they can make financial savings and win better deals by collaboration rather than competition.”
Morgan Pryce is a specialist tenant acquisition agent with offices in Oxford Circus and the City. Morgan Pryce specialises in search, negotiation and project management and works exclusively for tenants.