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Following hot on the heels of popular Dutch eyewear brand Ace & Tate which recently launched its debut UK store at 10 Earlham Street, Shaftesbury has secured an impressive 3,000 sq ft space next door to be the first permanent international store for New York-based travel brand Away.
Away has hired London-based designers to renovate the site and plans to create a unique, on-brand space that combines its transatlantic heritage with trendy London styling.
Head of retail at Shaftesbury, Sam Bain-Mollison, says: “We are thrilled to have secured Away’s first UK flagship store at Seven Dials. The brands innovative and premium products will complement the retail line up and grow the appeal of this emerging luxury market within a central London location. This type of exciting international brand will add to the shopping experience and Away will be a great fit for the high number of visitors and global travellers that shop at Seven Dials.”
This news was brought to you by Morgan Pryce, a specialist tenant acquisition agent with offices in Oxford Circus and the City. Morgan Pryce specialises in search, negotiation and project management and works exclusively for tenants.