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The Future of Soho - Morgan Pryce

24th October 2014

The Future of Soho

What has the future got in store for this quirky historic village situated in the middle of the West End? We all know it has come a long way from the time it was full of strip clubs and night walkers. An area famous for the time a naked woman rode its streets on a white house is now home to office space and chain stores.

The legendary Windmill Strip club has now just been granted permission to be turned into a Hawksmoor restaurant. This is a prime example of the changes to come to Soho. It is not just fancy restaurants that are moving to the area, it is also the upper class who are sorting out Soho, with residential values getting as high as £2,000 sq. ft. With the high demand to live in this location, many smaller offices in Soho are gaining permission to be converted to residential. 

Teresa Beatty from Morgan Pryce said “Soho, like all areas in prime central location has transitioned to meet the high end market demands and will continue to do so”.  With a Crossrail station coming in there is no argument Soho will continue to evolve to meet the demands of the popular area. 

Howard Raymond, an investor of a considerable amount of Soho’s property and King of Soho Paul Raymond’s son has openly said he would not consider leveling the building in Soho to make room for skyscrapers. 

This news was brought to you by Morgan Pryce, a specialist tenant acquisition agent with offices in Oxford Circus and the City. Morgan Pryce specialises in search, negotiation and project management and works exclusively for tenants.


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