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Name change for Heron Tower

28th May 2014

Name change for Heron Tower

It has recently been announced that the owners of The Heron Tower in London, who include State General Reserve of Oman Fund and members of the Saudi Royal Family, have agreed the lease of 50,000 square feet of the building’s space. The new tenant is Saleforce International Ltd, a company based in San Francisco, and due to the extent of their occupation of the building (90%) the owners have agreed that the building will be renamed Salesforce Tower – not a bad marketing move!

The name looks as though it will be in place for some time, given that the customer-management software company have signed a lease for offices in the city for 15 years. The announcement was made by the developer, Heron International Ltd.

The move towards Heron Tower comes shortly after Salesforce agreed a lease of more than 50% of the tallest building in San Francisco. While the occupation is not to the extent of its London counterpart, again, the building, formerly Transbay Highrise, will be renamed to reflect its occupier. 

The US lease was the highest the city had seen in terms of rents in, a US$1-billion deal, and amounted to over 77,000 square feet of city offices for its headquarters staff. 

The lease to Salesforce by Heron will have been a welcome development for the owners, not least given the refinancing deal last October which reputedly included a loan from Starwood Capital Group, as reported by Morgan Pryce here. 

However, the Heron Tower name change has not been welcomed by the other tenants in the building, at least one of whom is in the same business as Salesforce. The new tenant’s offer to pay for stationery with the new address on for its fellow tenants is unlikely to soften the blow, however,

This news was brought to you by Morgan Pryce, a specialist tenant acquisition agent with offices in Oxford Circus and the City. Morgan Pryce specialises in search, negotiation and project management and works exclusively for tenants.

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